NEAR A Million! - A SOCIAL MEDIA MARKETING Success Story - Internet Marketing

After intensive brainstorming and planning through Digital by Design and Pie Street Advertising it had been decided that acknowledgement, familiarity, character and personality were the key ingredients to produce a tasty treat with all the current right flavours that could keep the masses coming back for more. Followers of the adventure would not miss out, as a series of links on the Facebook page to movies on YouTube showcase the long-awaited rescue. Reality kicks in; Each personality even had their own Facebook profile with the whole nine yards: images, regular postings, "close friends", blogging and a gradual build-up to the forthcoming. From the horizon, a speck of the SABAT 7 rescue group and their colossal SABAT fleet develop larger, although the friends' gloomy sufferings move it away as a mirage. With the majority of the pressure off our backs it was period to invite the right visitors to the Facebook friend list, according to who would fit the prospective audience. Supplies can be scarce and they'll trade almost all their earthly possessions for one sip of cool water. The ancient Land Rover breaks down, as do their expectations of survival. Their cries for help don't go unnoticed because of the sensitive ears of a ham radio operator. the close friends dance for pleasure and collapse to their knees. Now it had been period for the fun component!

As nightfall techniques, the dark designs of shadows from the skeletons of trees that once thrived become illusions of demons and despair. Guitar heros Videos include "close friends of the friends" attractive to the general public to go surfing and support the Help Save the Brave cause and bring the marooned four back home.

The ingenuity of linking the conceptual CB radio recording to the podcasts resulted in 22 000 hits within a matter of days and became one of the most downloaded YouTube postings in South Africa that month! We'd to reward the fans of this worthy trigger with competitions, which shown them the opportunity to win goodies like a SABAT present pack, or even better - an iPad!

As time passes, the Facebook sites garnered a wholesome abundance of "wants" and comments, as the podcasts received an extremely satisfying degree of views. Four college students embarked upon an epic road trip of an eternity, dubbed Help Save the Brave.). Enough will do and a top secret organisation - the SABAT 7 -materialises to comb that desert. The marvels of 20th hundred years technology have offered a remedy as the friends locate a CB radio within their inventory of provisions. Actually "close friends" of the four close friends were released as regular bloggers, and the marketing campaign began to gain raising momentum. Disaster strikes in the desolation of the barren Kalahari, populace - zero. At this time we breathed life into the campaign by running a blog and commenting on our four close friends Facebook profiles. Thanks to the magic of photography, sound recording and social media the story was taken to life. That deceptive Landy is now finally brought back to life in less than one minute (who understood that the energy of seven heroes could produce such a quick miracle? Each character was created with the finest attention detail. They're dehydrated from the unforgiving African sun, encrusted in sand and are on their last legs. Months later on our close friends are about 10 kilograms lighter, have totally lost their marbles and are quite prepared to kill each other.

Why that might be like Indiana Jones without musical rating. And how could a story with so much focus on detail go with out a soundtrack? Small did they know that they would end up being leaving behind the comforts of house, family and friends indefinitely. Crafting a storyline that would play out as an on-going series was the most tangible technique, with a delicate integration of the product itself. But there is hope yet! How could we end when we were moving at bullet speed? A plethora of pictures and podcasts gave birth to the social media marketing campaign's digital desert, which swarmed with activity. The task - SABAT Batteries, which isn't necessarily uncool but considered common and common, specifically by the younger generation. Back their hometown Johannesburg, friends and family develop frantic and holler their issues on the internet. Allow Guitar heros Videos to expose Tag Bullet Smith, his fashion-obsessed girlfriend Carol Hudson, guitar hero Sipho Charma Tshabalala and farmer Piet Boer van Niekerk.